These Were the Top 10 Most Successful New Beverage Brands of 2025

The beverage industry in 2025 has been defined by brands that blend function, flavor, and form—especially through packaging. The most successful new beverage brands of 2025 didn’t just offer new taste experiences; they used packaging design to connect emotionally with consumers, communicate purpose, and differentiate on crowded shelves.

For entrepreneurs seeking inspiration, these brands demonstrate how intelligent packaging fuels success. And for those building the next great beverage brand, BottleStore.com offers one of the nation’s most comprehensive selections of bottles, jars, and closures—perfect for brands that need flexibility, quality, and standout shelf presence.

1. OLIPOP

OLIPOP remains one of the most successful new beverage brands of 2025, thanks to its brilliant use of design and function in the growing prebiotic soda category. Its nostalgic packaging evokes classic soda culture while communicating health and gut-friendly benefits.

Packaging and design highlights:

• Retro fonts, pastel color palettes, and a minimalist layout position OLIPOP as both familiar and new.
  
• Clear benefit messaging (“Supports digestive health”) aligns packaging with purpose.
  
• Its can and bottle formats have become instantly recognizable in wellness aisles nationwide.

Entrepreneur takeaway: Clean, nostalgic, benefit-driven labeling attracts both older and younger consumers. BottleStore.com  offers glass bottles and PET containers ideal for functional sodas—ready for custom labeling and premium closure options.

2. DASH Water

London-based DASH Water became one of the fastest-rising beverage brands of 2025 through its mission-driven design and use of “wonky fruit.” Its updated packaging reflects this ethical sourcing story while enhancing shelf visibility.

Packaging and design highlights:

• Bold abstract fruit illustrations and vibrant typography communicate natural flavors and sustainability.
  
• Fully recyclable materials and simple layouts emphasize environmental values.
  
• Multipack formats support both retail display and consumer convenience.

Entrepreneur takeaway: Align packaging design with your mission. Use BottleStore.com’s recyclable plastic bottles, glass containers, and closures to create packaging that tells your sustainability story authentically.

3. Poppi

Poppi’s rapid growth and billion-dollar acquisition by PepsiCo in 2025 prove that design and color psychology still drive beverage success. Its vibrant, social-media-friendly packaging makes functional soda feel like a fashion accessory.

Packaging and design highlights:

• Bright, high-contrast colors paired with playful typography target Gen Z aesthetics.
  
• Visual simplicity allows each can to “pop” on digital screens as much as on retail shelves.
  
• Its balance of health and fun has redefined the prebiotic beverage category.

Entrepreneur takeaway: Bold, eye-catching designs and clear functional benefits help small brands punch above their weight. BottleStore.com provides glass and PET bottles compatible with modern label design and safety-sealed caps for shelf readiness.

4. Liquid Death

Liquid Death’s rebellious approach has transformed the bottled water market. Its packaging dares to challenge category norms, turning canned water into a lifestyle statement.

Packaging and design highlights:

• Gothic typography and heavy-metal branding defy expectations of what “hydration” looks like.

• Metallic finishes reinforce the brand’s irreverent attitude.
  
• Tall-format cans positioned water as a bold, premium product.

Entrepreneur takeaway: Disruption can be achieved through form and tone.

5. Bloom Pop

Austin-based Bloom Pop joined the prebiotic soda wave in 2025, leveraging color and clarity to signal wellness and freshness.

Packaging and design highlights:

• Soft-tone cans with large typography emphasize natural fruit flavors and gut-health benefits.
  
• Consistent layout across flavors builds trust and brand recognition.
  
• Ready-for-retail packaging helped secure major distribution at Walmart stores.

Entrepreneur takeaway: Keep packaging consistent across SKUs while ensuring immediate visual appeal. BottleStore.com offers multiple glass-bottle volumes and tamper-evident closures that make scaling from regional to national retail seamless.

6. ZOA Energy

ZOA Energy, co-founded by Dwayne “The Rock” Johnson, continues to thrive in 2025 by positioning itself as a “clean energy” beverage through sophisticated design cues.

Packaging and design highlights:

• Strong geometric layouts, matte surfaces, and bold contrast colors convey energy and performance.
  
• Label hierarchy focuses on function: natural caffeine, vitamins, and electrolytes.
  
• Celebrity branding meets clean design to build credibility.

Entrepreneur takeaway: Function-forward packaging attracts health-conscious buyers. BottleStore.com’s sleek PET bottles are perfect for energy or hydration products needing high visual impact.

7. Nirvana Chill

Nirvana Chill, a sparkling coconut-water vodka cocktail, exemplifies how RTD alcoholic beverages can blend elegance with wellness cues—making it one of the most successful new beverage brands of 2025.

Packaging and design highlights:

• The minimalist metallic finish and soft gradient tones communicate “mindful luxury.”
  
• The tagline “Sip into Bliss” connects product and lifestyle.
  
• Single-serve and four-pack formats strike a balance between convenience and premium appeal.

Entrepreneur takeaway: Packaging can turn an RTD drink into a lifestyle product. Use metallic color palettes, clear typography, and premium closures.

8. Costa RTD Iced Coffees

Costa Coffee extended its café heritage into convenience retail with its ready-to-drink iced coffee line—an example of how legacy brands adapt to new beverage trends.

Packaging and design highlights:

• 11 oz cans feature deep-crimson branding and matte finishes that echo Costa’s café identity.
  
• Messaging like “Crafted Coffee Flavor” and “Barista-Style Taste” connects ready-to-drink quality to café authenticity.
  
• The compact size and modern design improve shelf fit and consumer portability.

Entrepreneur takeaway: Maintain design continuity between brand origins and new channels. BottleStore.com’s glass cold-brew bottles and PET options provide similar premium convenience for coffee or functional beverage startups.

9. Sunsweet Amaz!n Prune with Elderberry

Sunsweet’s Amaz!n Prune with Elderberry proves that heritage juice brands can stay relevant through packaging refreshes that emphasize wellness and flavor innovation.

Packaging and design highlights:

• The 48 oz bottle’s deep plum tones and clean label highlight gut-health benefits and vitamin C content.
  
• The sturdy bottle shape reinforces Sunsweet’s family-friendly identity while appealing to health-driven shoppers.
  
• Balanced design bridges legacy and innovation.

Entrepreneur takeaway: Reimagine traditional beverages through modern packaging cues. BottleStore.com’s bulk PET and glass bottles, paired with tamper-evident caps, allow similar large-format beverage applications.

10. Rheal Super Beverages

Rheal Super Beverages represents a new generation of wellness brands emphasizing adaptogens and functional ingredients. Packaging plays a central role in differentiating its product in 2025’s competitive functional-drink landscape.

Packaging and design highlights:

• Simplified layouts and earth-tone palettes express purity and purpose.
  
• Sustainable materials support its ethical wellness positioning.
  
• Clear messaging on benefits (focus, calm, energy) connects form and function.

Entrepreneur takeaway: Use packaging to translate product science into emotional appeal. BottleStore.com offers recyclable glass and PET bottles with generous label space to highlight health benefits and sustainability commitments.

Packaging Trends Defining Beverage Success in 2025

Across these ten standout beverage brands, several design themes dominate:

• Purposeful minimalism: Simple labels, clean fonts, and high-contrast color palettes cut through retail clutter.
  
• Health and functionality: Packaging conveys benefits instantly—fiber, prebiotics, electrolytes, adaptogens.
  
• Sustainability: Recyclable materials and reusability define consumer trust.
  
• Premium feel: Matte finishes, metallic elements, and ergonomic shapes suggest quality.
  
• Format variety: Multi-packs, single-serves, and family-size options reflect real-world consumption patterns.

How BottleStore.com Empowers Emerging Beverage Brands

BottleStore.com remains one of America’s most trusted wholesale partners for packaging innovation. Our catalog includes:

• Glass bottles and jars — perfect for premium juices, sodas, and health drinks.
  
• Plastic bottles (PET, HDPE, LDPE) — lightweight and cost-effective for functional beverages.
  
• Closures, pumps, and caps — a broad range of tamper-evident, dispensing, and decorative finishes.

Entrepreneurs can start small, scale fast, and work confidently knowing their packaging partner supports both creative and functional requirements.

Help Finding Beverage Packaging for New Products

The most successful new beverage brands of 2025 prove that packaging isn’t just about containment—it’s communication. Each bottle, jar, or can tells a story of quality, purpose, and trust. Whether it’s OLIPOP’s retro appeal, Poppi’s vibrant playfulness, or Sunsweet’s health-focused redesign, packaging has become a silent salesperson shaping first impressions and long-term loyalty.

For startups aiming to follow in their footsteps, BottleStore.com offers the materials and expertise to bring your vision to life—helping you design, protect, and present your beverage brand with the same excellence driving 2025’s biggest successes.