your guide to all things bottles
Creating the perfect product package has a variety of challenges, from selecting the appropriate container to choosing the colors of your package and much more. In many ways, your product’s packaging will determine whether consumers purchase your goods or not — even today’s relatively sophisticated …
Packaging design is an effective way for companies to differentiate their products from the competition and make a lasting impression on consumers. The design of a product’s packaging can influence a customer’s purchase decision and can also be used to communicate a brand’s values and …
Packaging design plays a pivotal role in shaping consumer perception and influencing their perception of a product’s value. For entrepreneurs introducing a new product to the marketplace, understanding consumer perception and leveraging packaging design to convey the desired brand image are crucial. This article explores …
With the dominance of eCommerce as a primary purchasing channel for retail goods, packaging design has become more crucial than ever before. In a technologically empowered era in which customers are unable to physically see and touch a product before purchasing, packaging plays a critical …
When it comes to packaging design, the design mantra “less is more” is as ubiquitous as it gets. Minimalist design has gained popularity in the past decade largely due to its simplicity, elegance, and effectiveness in conveying a brand’s message. Minimalism in packaging design means …
Packaging is an essential element of branding, especially in a “digital first” era of shopping. As eCommerce dominance continues to diminish physical retail opportunities, building trust and credibility online has become exceptionally important. Packaging design plays a crucial role in achieving this goal, in that …
When you’re out shopping, chances are you notice an item’s packaging right away. After all, it’s the first chance a brand has to make an impression on you. While some businesses take this opportunity and run with it, others struggle to leverage packaging in a …
From planting the seed to selling the glass bottle on the grocery store shelf, fruit juice goes through quite the bottling process. As a result, there’s a strong focus on sustainable types of packaging for fruit juice that affects what containers and closures brands choose for their …
Techniques like canning and preserving have been around for many generations. In the past, they were necessary for survival. Now, they’re readily available at the grocery store and one of many options we have for our diets. While commercial products make it easier than ever …
Today, pickled and fermented foods are more popular than ever in the United States, due in large part to the expansion of Asian cuisine across the country. As more people embrace the role of Asian fusion in their cooking, pickled veggies are finding their way …